Eko Health - A photo + Motion shoot Case Study

Case StudyWork

Apr 17

Client

Eko Health is a leading med tech company advancing how healthcare professionals detect and monitor heart and lung disease with its portfolio of digital stethoscopes and AI detection platform, SENSORA™. Eko Health is headquartered in Emeryville, CA.

The Ask

I’ve had the good fortune to work with Eko in the past. They reached out because they were looking to revamp their website with a consistent, elevated look and feel through stills and videos. They were looking for a ton of shots (both stills and motion) was in multiple medical facilities and home care settings to kit out their site. They also wanted a wide variety of talent to reflect their customers and the patients they treat. Budget was tight, and we were limited to two days of shooting and a single prep day.

Challenges + solutions

I started to look at all of the puzzle pieces and figured the only way to solve the need for such a wide range of locations and the need for a consistent look and feel was to build sets in studio utilizing existing elements of the building. We brought in walls and utilized the windows and counters of the studio. Shooting in studio also allowed us to be very nimble with our talent and their availability. We shot each talent on a variety of sets and scenarios efficiently.

While the budget was lean, the biggest challenge for the shoot was the comprehensive shot list. It was a large workload for such a small crew. We took an agile approach and learned where we could find efficiencies, and how to approach re-prioritizing. We had a great crew that made every nook and cranny of the studio feel like a unique space thanks to styling, lighting and creative angles. We were able to create nine unique sets and deliver more than eighty stills and fifteen motion assets–it was worth it, the impact to their site is impressive.