Miro Canvas - A Case Study
Client
The MIRO CANVAS, developed by Miroculus, offers true walk-away automation for intricate next-generation sequencing (NGS) library preparation and hybridization protocols, needing just 15 minutes of hands-on involvement. This cost-effective and user-friendly system employs cutting-edge MIRO cartridges to reduce reagent usage while delivering high-quality results through established protocols for long-read sequencing, target enrichment, and on-demand sample processing.
The Ask
A two day product photo shoot in studio highlighting the new life sciences testing device MIRO CANVAS and associated accessories. All product provided by Miroculus. Hand talent and technical coordinator provided by Miroculus.
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Challenges + solutions
The main challenge for this shoot was we were just coming out of COVID 19 lock down and we needed to keep our onset crew to a minimum. Even our digital tech, Simon Ledder, worked remotely. Thanks to his fast fiber internet everything went very smoothly. Our Art Director Derek also joined us remotely over Zoom. Lucas built and painted all the risers for the shoot helping to keep this job lean.
Crew
Photographer: Lucas Saugen
Art Direction: Derek Morris
Digital Tech: Simon Ledder
Hand Talent: Kate Cunningham
Onset Technician: Alexa Potter
Behind the Scenes
Waiting for paint to dry.
Capturing the MIRO CANVAS.
Capturing the glow of the lights.
Final Deliverables
A small sample of the final deliverables we did over the two day photo shoot.
